about
Ponglada summarized.
insights drive impact.
performance marketing.
A data-driven professional with 6+ years of digital marketing expertise in e-commerce and online platforms such as Shopee, Lazada, and LINE MAN.
Thrives in dynamic team environments, passionate about learning and exploring new opportunities. While initially reserved in approaching new individuals, I’m open-minded and enjoy engaging in conversations to learn and grow from others 🙂
My working timeline.
Lazada, eCommerce
Led end-to-end performance marketing across various online ad, including YouTube, Meta, TikTok, and others, to boost awareness and hunt new sellers.
Working with such a positive and enthusiastic team made every day at the office enjoyable and fulfilling 🙂
HotPlay, In-game Advertising
At HotPlay, a Thai startup under NASDAQ's NextPlay, I led B2B marketing initiatives to elevate brand presence and secure clients for in-game advertising through webinars, captivating content, and a global rebrand.
Led various sales-driven campaigns, oversaw all marketing aspects, including influencer, social media, online ads, and in-app campaigns.
Though the duration was short due to the company's relocation post-merger with Wongnai, making transportation inconvenient, my time here was brimming with valuable experiences.
Managed buyer-seller communication, optimizing team workflow for accuracy and effectiveness. Pioneered performance tracking and collaborated with the Regional team on auto-communication projects.
Energized by a dynamic 9-member team, we delivered engaging user experiences while having fun at work 🙂
Managed and optimized customer care in TH using data-driven methods for 6 months. Transitioned to campaign marketing, driving sales and acquiring new customers, collaborating with regional projects for TH campaigns.
It was an invaluable first job experience, and I was privileged to be extensively mentored by the country manager and managers across teams, making it a cherished opportunity for growth!
2017 – present
my marketing portfolio.
Initiated a travel campaign to boost sales and attract new customers. Collaborated with partners like Agoda, Expedia, and Traveloka for extra cashback, employing refer-a-friend and 1-baht travel bookings for newcomers, resulting in successful sales and customer acquisitions.
Initiated a travel campaign to boost sales and attract new customers. Collaborated with partners like Agoda, Expedia, and Traveloka for extra cashback, employing refer-a-friend and 1-baht travel bookings for newcomers, resulting in successful sales and customer acquisitions.
Initiated a travel campaign to boost sales and attract new customers. Collaborated with partners like Agoda, Expedia, and Traveloka for extra cashback, employing refer-a-friend and 1-baht travel bookings for newcomers, resulting in successful sales and customer acquisitions.
Initiated a travel campaign to boost sales and attract new customers. Collaborated with partners like Agoda, Expedia, and Traveloka for extra cashback, employing refer-a-friend and 1-baht travel bookings for newcomers, resulting in successful sales and customer acquisitions.
community
meaningfully engage with users via FB group
Elevating end-of-year sales with gamification and cashback rewards.
Celebrate with extra cashback and online to offline campaign to drive sales.
Acquire new customers through refer a friend mechanic with various incentives.
Collaborate with ททท. to drive sales in Northeastern provinces.
Engage buyers with personalized messages, encouraging post shares on social media.
Support branding campaign during Covid-19 fosters positive perceptions among restaurants and buyers.
Boost sales with Line Man Super Sale, offering up to 60% off with 200+ restaurants.
Offering extra discounts from top restaurants, boosting sales during typically low-order periods.
email marketing
in-app communication
social media
data analytics.
influencer marketing
Others: content, SEO, event, and branding video
